Toyota to increase global sales in 2013 to become world’s biggest automaker

Written on:December 26, 2012
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Toyota FT-86 concept Supercar

Toyota to increase global production in 2013 to meet overseas demand

Toyota Motor Corp. has announced that its global sales are likely to rise 2%, to 8.9 million vehicles in 2013, in a bid to regain its position as the world’s biggest automaker, after a spate of natural disasters affected the company’s profits last year.

Toyota plans to increase its global production under its Toyota and Lexus brands to 8.7 million vehicles in 2013, almost equal to the 8.74 million vehicles manufactured in 2012. Including its subsidiary businesses  Hino Motors Ltd. (7205) and Daihatsu Motor Co., Toyota has announced that it would produce 9.94 million vehicles and sell 9.91 million vehicles in 2013.

The Japanese carmaker is banking on the US to boost its sales next year to counter the expected drop of 15% in Japan, owing to the expiration of government subsidiaries to buyers of fuel-efficient vehicles. The company said in a statement that while its overseas sales are expected to rise 8% to 7.87 million in 2013, deliveries in Japan will decline to 2.04 million.

Toyota has refrained from fixing a sales target for China in 2013 as the automaker is unsure of how many deliveries will be made this year. Toyota’s Chinese sales declined as a result of the anti-Japan protests, which broke out in cities across China in September, which had affected rival Honda’s business too. Figures show that Toyota’s Chinese deliveries in 11 months up to November fell 3.3% to 749,600 units, setting the course for the first ever annual sales decline in China.

Joichi Tachikawa, a Tokyo-based spokesman for Toyota, said that the Asian sales are expected to be driven by Indonesia, while Toyota plans to boost its US sales with Avalon and Lexus LS models. In Indonesia, Toyota set up a factory to double its capacity, under a $1.3bn (£805m) investment plan spread over five years.


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