Manchester United has become the first sports team in the world to have crossed the $3bn (£2.1bn) valuation mark. Manchester United’s stocks surged after a poor start when they were debuted at the New York Stock Exchange in August. According to Forbes, Manchester United has crossed NFL’s Dallas Cowboys, which is worth $2.1bn (£1.4bn), becoming the second-most valued sports team in the world.
Initially offered at $14 (£8.9), the Manchester United shares are now priced a little under $17 (£10.8), which only makes the Glazer family, which has the controlling stake of the Manchester United team, and billionaire George Soros, who bought 7.5% stake in the football club, richer.
The reasons for Manchester United’s growth lie in the increasing number of new sponsorship deals announced by the club since August in collaboration with Japan’s Kansai and China Construction Bank, qualifying for the Champions League and Premier League knockout stages, along with the numerous Premier League television deals that are on air since August.
Forbes has also listed out other reasons for Manchester United’s success. Manchester United has had a long policy of picking players from around the world, making the perfect use of the transfer market to reach a global audience. According to the Futures Data, During the 2010/11 season, Manchester United’s games generated a cumulative audience reach of over 4 billion viewers, with an average of 49 million viewers per game.
Manchester United began using innovative technology successfully for player selection and management. Manchester United was a team which was not only the first club to use GPS player-tracking in 2010, it also indulged in age-old spiritual exercise regimes for the continued good health of their players. Manchester United believes in the long-term perspective. Its long-standing key players Ryan Giggs and Paul Scholes and manager Alex Ferguson defy the burn-out rate of the modern English league.