Nook e-reader now available in John Lewis stores!

Britain’s biggest department store group John Lewis has been chosen as the first retailer outside the US to sell Barnes & Noble’s popular e-reader Nook.

The British retailer will sell the reader in all of its 37 stores and make it available for purchase on the company’s website as well. Nook is said to compete with Amazon’s Kindle, through the British department store chain from this October.

The agreement with John Lewis is the latest in a series between e-reader technology providers and traditional booksellers as the latter embrace the e-reading trend. Barnes & Noble had indicated in January this year that it seeks to expand its business due to fierce competition from Amazon at domestic front with its Kindle.

John Lewis will market two of Barnes & Noble devices the Nook Simple Touch and Nook Simple Touch with GlowLight – as well as through a Nook-branded UK website. Both lightweight devices feature built-in access via Wi-Fi to Barnes & Noble’s digital catalog of more than 2.5 million digital titles – including top-selling UK books, newspapers and magazines along with comics, exciting NOOK Apps and more.

Although the Nook has helped the company offset falling demand for printed books, a reduction in the device’s selling price has led to a quarterly decline in revenues from device sales. The Nook has to battle the cheaply priced Amazon Kindle in the UK, which has literally taken the nation by storm. John Lewis needs to carefully design Nook’s pricing policy in the UK in order to take on the Kindle.

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