Black Friday 2012 is going to be a busy day for Brits too as retailer such as Apple and Amazon are bringing the US tradition to the country, for customers to make the most of Black Friday deals over this weekend.
The Black Friday deals are being introduced by Apple, Amazon and Asda in Britain with most customers having no knowledge of the custom. In the US, many stores sell goods for discounted prices on Black Friday, staying open for longer number of hours.
On Black Friday 2011, a record number of people in the US visited stores spending a total of $52bn (£32.6bn) – an average of $398 (£249) each, according to the National Retail Federation.
The Black Friday sale trend was brought to the UK by Amazon in 2010. The online giant Amazon launched a week-long Black Friday sale claiming to offer Christmas gifts for discounted rates. Since 2010, Amazon has followed this tradition by advertising Lightning Deals, which offer a limited number of heavily discounted products.
For Black Friday 2012, Amazon plans to distribute customer orders from eight UK centres with a combined size of almost five million square feet. The Black Friday Amazon Deals will have an average 40% saving off on the current Amazon price on more than 1,000 products, which is over twice the number of products offered on discount last year. Apple and Asda followed suit by offering one-day discounts at their stores to make the most of Christmas shopping rush.
The huge discounts are set to continue until Cyber Monday (November 26) – known as the busiest online shopping day of the year, for those who miss out shopping on Black Friday 2012. The Black Friday Amazon deals will be limited by quantity and time. So, if you like a deal you have to claim it before it sells out by adding it to your trolley within the limited time frame of 15 minutes!